It seems that it would come down to perception and presteige. As our department was not so long ago, the obsession to feed the New York Theatre machine seems one without end. In today's market, there is no greater compliment for a theatre (artistically or financially) than to have a work move from the regions into New York--let alone in a Broadway space. Thus, we have an "American" theatre within the "Regional" theatre movement--which makes about as much sense as lumping the various theatres across the Atlantic into "European" theatre.
It is seen through the staging of new work and the treatment of new playwrights. what better way to showcase a play's "viability" in the Broadway market than to stage it on a proscenium. If successful, then the play must only be transposed onto a new (and supposedly unaltering) performance space. Layered on like a static cling decal.
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