Exposing John Gonska?

In the previous video, Gonska claims that he is making clothing that supports the male gaze/perceptions over that of the female gaze, which is predominant in the fashion industry. Given the content of this video, is this a good thing?

If the media does indeed perpetuate images of male on male violence, then a clothing line designed by men, for men, who idealize (fetish-ize?) notations of the military (dog tags, used bullets) certainly does provide a set of images and ideals that support a type of heterosexual male on male gaze. Given the strict limitations on gender and individuality within the confines of the military, is this version of menswear a worthwhile ideal?